TONIC
       
     
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TONIC
       
     
TONIC

TONIC opened in Downtown Pittsburgh in 2003 and was a pioneer in the renewed Downtown dining/bar scene.  After 11 years, Epic was brought on board to redesign/reposition the business after seeing consistent declines in business due to increased area competition.  

The project goal were to bring in a modern/crisp platform that will enable TONIC to re-position itself to better compete in PGH's bustling Cultural District restaurant/bar scene.  The scope of the project included design and execution of the renovation of bar/restaurant, development of new logo/signage/menu design, menu (food/drink) consultation as well as marketing/outreach.

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